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Cook, Serve, Delicious Wiki
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Wild Rice
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Wild Rice
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==Description== By the mid-1960s the winds of change were blowing in every corner of the globe. In the United States, civil rights, moon landings, and swearing in movies were all in, whilst musicals and book depositories were out. Fearing that regular old rice might soon also be deemed out of fashion, American rice farmer Jasmine Brown sought to revitalize the grain. After consulting her mother, a history teacher, Brown learned that Native Americans would often grow a form of rice known to some as "Manoomin". This rice featured a combination of a chewier exterior and a softer interior than conventional rice. Feeling this was analogous to the counterculture movement, Brown harvested the grain and sold it as "Wild Rice," to appeal to youths. Unfortunately for Brown, it didn't, as her marketing strategy for promoting wild rice through radio meant that young people were almost entirely unaware of her product's existence. Luckily for Brown, however, the elderly were delighted by the chewy texture, helping to establish wild rice as the success it is today.
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